Howard is Luke · Naish is Dean
Floor Sanding & Wood Floor Installation in South London
Family-run, with 22 years' hands-on experience. Same hands on every job: every floor sees a partner, not a subcontractor.
★★★★★ 4.9 from 50+ Google reviews
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The Difference We Make
A worn oak kitchen floor in Clapham SW4, before and after our three-stage sanding process. Real job, real photos, no filters.
Oak kitchen floor, Clapham SW4. Sanded, sealed and finished by Howard Naish.
Every job is backed by the Howard Naish Workmanship Promise: 2 years on installation, 12 months on sanding and refinishing. If our work fails, we fix it.
Straight Talk
What the Trade Won't Tell You
The things customers usually learn the hard way, told before you've paid anyone. Three of the ten:
A bad sand hides until the finish goes on
Skipped grits leave marks you only see once the lacquer lands, and fixing them costs about triple. Ours is a three-stage sand, every floor.
"Dust-free" isn't a thing
The honest number is about 95 percent, never 100. Lift one floorboard and that dust never sees an extraction unit. Anyone promising zero is overselling.
A deposit should buy you a place, not a disappearance
40% books your place in the queue and the balance is due when you've walked your own floor. Cancelled by us? Full refund.
About Us
The Two Names on Every Job
Howard Naish Wooden Floors is co-owned by Dean Naish and Luke Howard. One of us is on every single job. Every floor sees a partner, not a subcontractor. Between us, that's over 40 years of flooring experience. Same hands, same standard, every job.
We specialise in new floor installation and floor sanding: oak planks, herringbone, chevron, parquet, pine boards, engineered or solid. Stains and finishes from LOBA and Bona, engineered oak from Staki, plus other trusted trade suppliers depending on the job.
We work one room at a time where the job allows, so you can keep living in the house while we're there. Every floor machine we run is on industrial dust extraction. The finish only goes down when the floor is right. Most of our work comes through word of mouth, and that only happens if you've done right by the people before.
Our Most-Watched Floor
A Tired Pine Floor, Brought Back to Life
The black gaps filled, the boards sanded back, the finish rolled on, and the reveal. This is the one that got watched more than anything else we have ever shared.
What We Do
Our Services
Installation
Wood floor installation across South London: oak planks, herringbone, chevron and parquet. One of us is on site every day, walking you through species, finishes and grades before any board is lifted.
Book a Free Site VisitRestoration
Floor sanding and restoration across South London: pine boards, oak parquet or engineered. 22 years' hands-on experience, industrial dust extraction, and the right approach picked for your floor.
Book a Free Site VisitRepair
Wood floor repairs: loose boards, damaged blocks, worn sections. Whether we're fitting a new floor or restoring an old one, a hands-on assessment from Dean or Luke means a level surface and a flawless finish.
Book a Free Site VisitMaintenance
Wood floor care and maintenance tailored to your finish: oil, hardwax, lacquer or stain. Free care guides for every finish we use, and the products to go with them.
Read the care guides →Try Before You Book
See It In Your Own Room First
Not ready for a visit just yet? Upload a photo of your room and watch the floor transform, your first visualisation is free. Your personal code for ten more comes with your free site visit.
A real render from the visualiser: the tired pine room from our story below, shown as Natural oak herringbone. Drag to compare.
4.9 From 50+ Google Reviews
What Our Clients Say
“Dean and Frank did an amazing job. Would highly recommend! Great communication and easy to work with. So pleased with the finished work!”
“Really impressed with the quality of the work and finish. Hard workers, good communicators. Would def recommend.”
“Great job and attention to detail. A quality craftsman who loves wooden floors. He made his recommendations on what would look best and delivered. Thank you Luke and team.”
“So happy with Dean and team. Communication was quick and clear. The guys did a fantastic job at sanding the floors with care. The results were night and day. We are beyond happy with the results. Thanks Dean!”
46 independent reviews from different clients, separate from Google
Where We Work
Areas We Cover
We work across South London. Eight recent jobs from the areas we cover:
Chipstead CR5
Black finger mosaic, laid and stained on site
Clapham SW4
Herringbone brought up to a high-gloss finish
Camberwell SE5
Pale grey-white oak chevron, supplied and fitted
Southfields SW18
Kitchen oak rescued and stained weathered brown
Fulham SW6
Walnut herringbone with inlay border, brought back
Dulwich SE21
Chevron oak through a Village period home
Balham SW12
A herringbone reception on our home turf
Crystal Palace SE19
Original pine bedroom boards, restored
Also covering Wimbledon SW19, Tooting, Brixton, Streatham Hill, Gipsy Hill, Kensington, Purley, Sutton, Putney and Battersea, with Wandsworth, Streatham and the surrounding postcodes covered too.
Free Quote, No Obligation
Let's Talk About Your Floor
A free site visit, an honest conversation about what your floor needs, and a fixed written quote. No surprises mid-job.
020 3131 0122